Media Buying for Medical Practices

Target the right customers for your medical business through TV, Radio, Podcasts, Programmatic Ads & more!

GET STARTED
Main Menu
Play Video

Qualified Leads On Demand

Fill your sales pipeline with quality leads

High-Converting Landing Pages

Improve your conversions with our proven landing pages

Dedicated Campaign Manager

Your own Google certified paid traffic expert

Transparent
Reporting

Know exactly what’s happening with your campaigns

What is Media Buying?

Media buying identifies the best channels for your business to occupy and purchases ad space there. It is a highly optimized process, reviewing the potential markets, then reaching the most customers for the least amount of money.

 

This is one of the most foundational strategies for any marketing campaign. When done well, your business will see a huge return on new leads and sales at a low cost.

 

How Can Media Buying Benefit Your Business? Rather than spending your budget on general marketing with a small ROI, media buying identifies key audiences and creates campaigns targeted towards them. What does this mean for your business?

 

You will see a significant difference between these general and specific strategies. With media buying, you will get ad space in the right place at the right time for the furthest customer reach and maximum ROI.

GET STARTED

PATIENTGLOW HAS BEEN FEATURED ON

How It Works?

Strategy

Once your target audience is identified, you can identify the places that best reach them. For some groups, this may be traditional media such as radio, newspaper, etc. For most people, however, this will be media spaces across social media, Google ads, and much more. This step is all about identifying these key places down to the specifics.

Optimization

You know where you want to post your advertisement, but now the question is, when? This step takes the data on your audience and media spaces and figures out the best time to make the purchase to save the most money, either by bidding or directly purchasing.

Reporting

Your ad space is purchased—what now? You will want to stay up-to-date on running campaigns to make sure they are still delivering and serving your goals. If not, you can change go back to step #2 and find a different media space, or pull completely and start fresh.

The Results

PatientGlow will expertly handle the media buying process from start to finish. We will create an incredible media planning and buying campaign, establishing goals to create an advanced marketing strategy. Our flexible campaign types and transparent reporting mean that you will know exactly how much your customer base has expanded.
GET STARTED

The Difference

Media buying is an active endeavor that requires a lot of careful planning. PatientGlow is always a step ahead of the rest—you will be so far ahead of the competition that they won’t be able to keep up. By staying ahead of the curve, we will save you more money with a higher ROI than ever before, with pre-optimization to ensure that you’re reaching the right patients.
GET STARTED

What Customers Are Saying

PatientGlow totally changed the way my practice did marketing. I have a unique target audience that’s hard to reach, but we were able to identify a perfect way to market directly to them. Now I have a dedicated customer base bigger than ever before.
Frank E
CEO
I had some pretty lofty goals for my ROI. PatientGlow gave me real strategies to implement, and my campaign manager took care of it all. Definitely worth the investment!
Kim B
Owner
The marketing strategy PatientGlow created for my business was mind blowing. I never could have imagined I would see such big numbers for my practice, but they really made it easy.
Sofia G
Owner
My business was doing well, but I knew it could do better. But I never imagined the goals I would set and reach with PatientGlow! I was constantly surprised by my campaign manager and their reports, and could always turn to them with questions whenever I needed to.
Bert O
CFO

How It Works?

1

Onboarding Strategy Call

We start things off with an onboarding call to understand your business & goals. We’ll show you projections on how to hit your goals.

2

Campaign Planning & Design

We’ll perform competitive research & design your campaigns. This includes keyword research, ad copy, landing page creation, tracking, and more.

3

Campaign
Launch

Let the leads flow! Once you approve our campaign design, we’ll push it live and start our optimization process.

4

Optimize, Scale, & Reporting

We’ll optimize the campaigns for performance to reduce costs and maximize ROI. You’ll get weekly reports from your dedicated campaign manager.

Frequently Asked Questions

Yes—PatientGlow prioritizes planning with you. We will have an onboarding strategy call to set goals and discuss how we’ll meet them.
PatientGlow offers a stand-out service—you will be matched with a dedicated campaign manager who will be in charge of every aspect of the marketing campaign, and consistently report results.
Yes—many of our doctors and practices are in a hurry to see a ROI as soon as possible. We offer different plans that can quickly turn around marketing campaigns.

Get A Free Media Evaluation

Enter your information below to find out about how we can help you elevate your practice today!